28

2022

-

12

Overseas brands bucked the trend to expand the Chinese apparel market

Classification:


【Brief Description】According to data released by China's National Bureau of Statistics, clothing sales in 2018 were 540.6 billion pieces, down 2017.719% from 1.24 billion pieces in 8. This figure means that in 2018, the average person in China bought 12 fewer pieces of clothing. According to data released by the China National Commercial Information Center, in 2018, the retail sales of clothing of key large-scale retail enterprises in the country increased by 0.9%, a slowdown of 2017.4 percentage points compared with 5.

According to data released by China's National Bureau of Statistics, clothing sales in 2018 were 540.6 billion pieces, down 2017.719% from 1.24 billion pieces in 8. This figure means that in 2018, the average person in China bought 12 fewer pieces of clothing. According to data released by the China National Commercial Information Center, in 2018, the retail sales of clothing of key large-scale retail enterprises in the country increased by 0.9%, a slowdown of 2017.4 percentage points compared with 5.

In the context of the cooling of China's clothing market, many domestic clothing brands have shrunk their fronts and closed stores to save themselves. For example, La Chapelle, known as the "No. 2019 domestic women's clothing brand", saw a sharp drop of 2470,13 stores in the first half of 500, closing an average of 2018 stores per day. However, the number of overseas clothing brands H&M, ZARA and Uniqlo, which are popular among young Chinese consumers, has exceeded 78 against the trend, and is increasing at a rate of dozens of new openings every year. According to H&M's financial report, H&M's sales in Chinese mainland in 2018 were 2019.9 billion yuan, and China has become one of H&M's largest markets in the world. In fiscal 5, Uniqlo's overseas sales surpassed that of Japan for the first time, and its net profit in the first quarter of <> increased by <>.<>% year-on-year, a record high, and China has become its largest source of overseas growth.

At a time when the growth rate of China's apparel market is weak, foreign apparel brand companies are increasing their weight in the Chinese market. CHINA STILL HAS AN ANNUAL CLOTHING DEMAND MARKET OF 2.9 TRILLION YUAN, AND CALZEDONIA, A ITALY, VERONI-BASED WOMEN'S CLOTHING COMPANY, IS FURTHER OPTIMISTIC ABOUT THE CHINESE CLOTHING MARKET AND ACCELERATED THE OPENING OF STORES AGAINST THE TREND.

On December 12nd, Casodoria opened its first FALCONERI store in Beijing. In an interview with reporters, Diana, communications specialist of Casodoria Trading (Shanghai) Co., Ltd., revealed that in 2, Casodoria began to enter the Chinese market and opened its first sales store in Shanghai. After two years of rapid development, Casodoria has opened 2017 stores in prime locations in Beijing, Shanghai, Hangzhou, Chengdu, Chongqing, Guangzhou and Shenzhen.

By the end of 2019, Casodoria expects to open seven more new stores, and by 7, the Group plans to have 2020 stores in China, said Diana.

THE CASSO DORIA GROUP OWNS BRANDS SUCH AS CASSODOLIA, INTIMISSIMI, TEZENIS, FALCONERI, ETC. Founded in 1986, Casodoria combines fine craftsmanship, sleek design and affordable prices, with 52,2147 stores in 30 countries and regions around the world. In the complex and ever-changing world of clothing, Casodoria has established a clear brand value for more than 3 years: accessories are the undisputed protagonists of the fashion industry, loyal to the needs of customers and original designs. And such brand values are in line with the needs of the new generation of contemporary Chinese consumers: personalization, diversification, and quality. Diana believes that this is one of the important reasons why Casodoria has been able to develop rapidly after entering China. The Casodoria Group attaches great importance to the distribution of its stores, which are located in prime locations in each region, and at the same time, the image of each store is consistent. Today, the Sodoria Group employs 6,2018 people worldwide and generated a turnover of more than 23.4671 billion euros in 2965. The company has a total of <>,<> stores worldwide, of which <>,<> are located outside of Italy.